Product Variant Limits Across E-commerce Platforms: The Complete Guide

Quick Reference Table

*Subject to server resources and hosting limitations

Detailed Breakdown by Platform

Shopify

Shopify maintains strict limits on product variants:

• Maximum 100 variants per product
• Up to 3 options per product
• Maximum 100 values for each option
• Cannot exceed these limits even on higher plans

Wix

Wix offers more flexibility:

• Up to 1,000 variants per product
• Maximum 6 options per product
• 100 values per option
• Better suited for complex product configurations

WooCommerce

As a self-hosted solution:

• Technically unlimited variants
• Unlimited options
• Limited only by server resources
• Recommended to stay under 50,000 for performance

BigCommerce

Enterprise-grade capabilities:

• 600 variants per product
• Up to 250 option types
• Unlimited values per option
• Better handling of large catalogs

Impact on Store Performance

While some platforms offer higher limits, it's important to consider:

• Page load times
• User experience
• Server resources
• Management complexity

Best Practices

1. Keep variants manageable
2. Use product bundles for complex combinations
3. Consider splitting products when approaching limits
4. Monitor performance impact

Conclusion

Choose your platform based on:

• Your product complexity needs
• Expected growth
• Technical requirements
• Performance priorities

Regular reassessment of variant needs helps ensure your chosen platform continues to meet business requirements.